Blogging for Business

An Explosion of Energy!An Explosion of Energy!Breathe some life and excitement into your website and business - start Blogging! Done well, the Blog (short for Web log), can establish your expertise, gain loyal followers, bring you more business - or become your business!

That's right! There are many blogs that exist solely to provide specific information to their readers. They then make revenue from ads or businesses who want to reach the blogger's audience. Hobbyists and homemakers have earned income blogging about knitting, model trains, crockpot cooking and saving money.

Traditional businesses have established a better connection with their customers by regular blogging. Car dealers have chatted about vehicles and service promotions, insurance agents have kept customers returning by offering insurance advice along with a dash of humor. Accountants and finance experts can blog about saving money, investing money, diversifying assets, and more. Whatever your business - you have information that can keep your readers coming back for more. And that, my friends, is what builds long term relationships!

Non-profit businesses can also benefit from blogging. Anti-violence groups can continually update their site, giving ongoing advice and support to victims. Churches can talk about their

outreach programs, their community involvement and their youth activities. Establishing an ongoing relationship with readers makes those readers much more likely to get physically involved in the church.

Large corporations can use blogging as a way of maintaining communication with their many employees. Instead of printing the occasional newsletter (which is costly and usually recycled quickly), blog about company and employee achievements, talk about goals and the company mission, reinforce the importance of customer service. Keep things interesting by offering occasional coupons and incentives.

Adding a blog to your website allows you to build and maintain an ongoing relationship with your customers, your community or your employees. Give your business or organization an explosion of energy - start blogging!

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